Tom Fuertes

Fractional CTO. UIGEA fallout → winding path here.

I run NoTambourine - cultural change, unblocking orgs, shipping. I've landed code to prod at Uber, Patagonia, Adidas, Ring, WMG, Tory Burch, Keurig, and others.

Before that: conversion rate optimization, A/B testing infrastructure, and the messy middle where product meets engineering.

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